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Get little-known secrets, revealed by a successful personal trainer, nutritionist, and body builder!

You'll learn 61 "insider" tips -- no holds barred -- that include: dozens of can't fail strategies for getting lean and staying there … unusual and effective shortcuts to getting the body you want … and how to cut fat and add muscle in the shortest time possible!

Dear Fellow Men Over 40,

One of my clients has a saying that has become one of my personal favorites … to stay motivated he tells himself, "You've come too far in life to take orders from a cookie."

And isn't that just so true? By the time we get to 40 or older, we've worked hard to get where we are. We're decisive, and we're in control of our lives. It's just plain silly to think we can't control how we look and feel as well. And there are too many myths out there about aging - myths that are kept alive by people who prefer to stick to rumors than admit they could have the body they wanted if they'd just make the commitment. In fact, we've all heard this one …

"Just wait till you hit 40, you'll get flabby and put on weight and there's nothing you can do about it."

Let me tell you that JUST ISN'T TRUE. In fact, have you heard of the "Masters Class" body builders? Most amateur and professional bodybuilding shows now have a growing number of body builders who are 40, 50, 60 or more! Olympic greats like Ed Carney, Frank Zane, Robby Robinson, and Bob Parris all look as good today as they did 20 years ago. But don't take my word for it, consider this:

Landmark studies conclude there is really no difference in the muscle tissue between that of a 30-year-old and a 70-year-old. Biopsies done in lab tests show the muscle tissue of a 70-year-old functions the same as a 30-year-old (Journal of Applied Physiology, April 1996).

The idea that flabbiness and lack of strength are inevitable with aging is simply NOT TRUE. What we DO know is that inactive people are much more likely to see signs of aging, while active people retain the qualities of a youthful body.

How important is YOUR vitality?

Unfortunately, even as we learn more about human physiology, we Americans seem to be doing less and less to improve it. In fact, according to the surgeon general more than 60% of American adults are overweight. The surgeon general also warns that our nation's obesity problem has gotten so out-of-hand it may soon outdo tobacco as the leading cause of preventable deaths! Think about the following facts issued by the surgeon general:

• An estimated 300,000 deaths per year may be attributable to obesity.
• The risk of death rises with increasing weight.
• Even moderate weight excess (10 to 20 pounds for a person of average height) increases the risk of death, particularly among adults aged 30 to 64 years.
• The incidence of heart disease (heart attack, congestive heart failure, sudden cardiac death, angina or chest pain, and abnormal heart rhythm) is increased in persons who are overweight or obese.
• Obesity can affect the quality of life through limited mobility and decreased physical endurance as well as through social, academic, and job discrimination.

I think we all know that carrying around extra pounds is bad. But, sadly, many people try to "fix" the problem with diet supplements and "eat all you want while losing weight" gimmicks. This article excerpt, published by Science News Online (Vol. 162, No. 6) sums it up pretty well:

"With some half of the adult U.S. population overweight - many individuals severely so - is it any wonder that the fastest growing segment of the dietary supplement industry is weight-loss aids? Since 1997, sales of diet pills and related supplements have been increasing 10 to 20 percent annually to the point where last year they reached $2 billion."

But it gets worse. Much worse. Those same companies that are vying for dieters' business are actually BANKING ON THE FACT THAT THE SUPPLEMENTS WON'T WORK. Why? Simple - if the supplements worked, the companies would soon be out of business because EVERYONE WOULD BE THIN!

Before starting my training program, many of my clients were victims of scams like the Electronic Ab Machine, others tried "fat burners, while still others thought the answer was taking steroids. Although these products may work temporarily, to truly be fit requires a commitment to exercise and diet. Furthermore, pills simply do not magically transform your body overnight. There are many unsafe, unproven methods, scams, diets, machines, and gurus who are preaching an instant magic solution to your diet and exercise problems.

In fact, the Federal Trade Commission released a government report that reviewed advertisements from various weight-loss approaches (including some very well-known ones). As reported in the Washington Post (Wednesday, September 18, 2002; Page A03), "Ads for billions of dollars of diet products and services sold each year often include false, misleading and exaggerated claims that promise rapid, effortless weight loss and unachievable goals." The article goes on to state that "rampant, deceptive claims not only waste money but also place some consumers at risk."

TRUTH: The only way to truly GET FIT and HEALTHY is through good nutrition and the right exercise.

I'm going to challenge the views you currently hold about losing weight and getting fit when you're over 40. I'm going to give you powerful ideas so you, too, can believe that age is NOT a barrier when it comes to having a muscular, strong body with high energy levels and outstanding health. My program will give you a new lifestyle full of high energy, freedom from illness, a better mental and emotional outlook, and a tight, well-conditioned body.

So why should you listen to me?

At this point you might be wondering … Who is Jim Hart and why should I listen to him? That's a valid question so let me tell you a bit about myself.

I'm a professional personal fitness trainer and nutrition consultant at the 12th street gym in downtown Philadelphia. I specialize in men over 40, a segment of the population I've worked with for most of my career. I know the physiology of the mature body and I use cutting edge research and technology in my practice. Being in my forties myself, I also understand the physical and lifestyle issues men face as they age.

And I'll admit, I wasn't always fit and healthy. Twenty years ago I was way overweight and out of shape. And boy I worked hard to get in shape and lose 60 pounds! I know what it's like, and I know it requires hard work. I now compete in amateur bodybuilding competitions - at the age of 43! - and use my experience to coach beginners and veterans alike in developing fitness lifestyles that result in more successful and happier lives.

In addition to the experience and wisdom that comes with over 20 years in the fitness business, I also have the credentials that everyone looks for in a professional trainer and nutritionist:

• Certified as a Master Personal Trainer by the American Council on Exercise (ACE)
• Bachelor of Science in Exercise Physiology and Kinesiology (La Salle University)
• Certified Nutrition & Lifestyle Counselor (University of Pennsylvania)
• Certified Massage Therapist
• Completed certification program and active member of the American Association of Lifestyle Counselors
• Member of the American College of Sports Medicine

But here's where I'm different. I also hold a Master Chef Degree from the Philadelphia Restaurant School, and I owned and operated my own successful catering business for years that provided "Hart Healthy" corporate catering.

Using my training and experience with food, eating habits, and nutrition … my ACE and Nutritional Lifestyle certification training … AND twenty plus years of experience in the fitness industry … I developed a unique program that effectively combines fitness and nutrition and helps men over 40 get fit while avoiding the teeth gritting, white-knuckled will power and suffering through deprivation method that never works in the long run anyhow!

My program advocates taking the unusual route of using lesser resistance and doing what feels right for you … a strategy that guarantees greater, long-lasting success. There IS a way to lose weight and get fit without the pain and agony. It's my ….

Ultimate Guide to Fat Burning & Muscle Building for Men Over 40

You're probably like most men I train. Men in their 40s or older who hold regular jobs, and who are just beginning to reach their peak levels of strength and mental focus. Like them, you CAN make the changes necessary to have a "role model" body well into your sixties and beyond. Starting with small incremental steps, I take you to an apex of fitness you never imagined! And trust me, it WILL show. And what an incredible feeling it is when people around you start noticing just how great your body looks!

I will tell you right upfront that my program is NOT a temporary quick-fix weight loss gimmick that makes empty promises for overnight success. My program is a lifestyle change - one that will make you LOOK GREAT and FEEL FANTASTIC.

And that's what differentiates my program from the vast majority on the market today. It not only helps you lose weight and firm and strengthen your body, it results in a LEVEL OF GOOD HEALTH THAT MOST PEOPLE NEVER EXPERIENCE DURING THEIR ENTIRE LIVES.

With the Ultimate Guide to Fat Burning & Muscle Building for Men Over 40 …

You learn the secrets for burning additional fat without excessive amounts of aerobics and without tight food restrictions. You learn how to quickly and effectively create metabolically-active muscle. You learn how to put your body on a long, slow simmer all day long!

My program clearly outlines which foods get you to that level and how to maintain sound nutrition without excessive sacrifice. And my exercise techniques show you exactly how to quickly increase metabolically active muscle through targeted exercise.

You'll learn the secrets to ….

• Avoiding the negative aging mindset
• Taking shortcuts to reach your fitness goal
• The simple "fitness pyramid"
• The "caveman" diet
• The Always/Sometimes/Never food list
• How to eliminate all or nothing thinking
• How eating six times a day helps you LOSE faster
• How to build muscle FAST
• Why overdoing cardio is actually BAD for your fitness
• Why short workouts are best for men over 40
• Which few supplements are the ONLY ones you need
• Hidden techniques for better fat-burning
• The dirty little secret of the most successful dieters
• Why willpower is useless in the long haul
• The secrets to preventing slip-ups
• The ONLY way to successfully get past a lapse

Unlike many other programs, mine offers a powerful combination that guarantees your success! My program is not a "short report" full of theories and ideas. It's 167 pages of sound, practical advice and techniques.

Here's a brief excerpt from Tip #2:

"Quality shortcuts can provide the most direct route to truly outstanding fitness success and a feeling of accomplishment. Shortcuts will make your life better if you give them a fair try. I know that traditionally, taking the quickie route is often seen as less of an accomplishment. Many equate longer, more arduous workouts as the most noble and worthy path. Right? Try again!

Teeth gritting, white-knuckled will power and suffering through deprivation never works in the long run. No one likes to be in a place of pain or discomfort for too long. I advocate taking the unusual route of lesser resistance and doing what feels right for you within your comfort levels. My strategy provides greater, long-lasting success. If you want to become your best, consider some of my shortcuts, lighten up your frustration load, and watch what happens ….."

But you know what? From here I don't just spoon feed you vague ideas and philosophies … I tell you exactly WHAT MY SHORTCUTS ARE!

Why would a trainer share hard-earned tips?

On the surface it doesn't make sense. Why would any trainer reveal secrets that took him decades to learn? I can see why you'd wonder about that. Here's the problem: I'm working 60 plus hours a week just to maintain a training schedule with my current clients. I'm also writing my third book, and give seminars, cooking demonstrations, and supermarket shopping tours. Frankly, I also provide "restaurant coaching" and conduct support groups for people who struggle with eating issues. I just cannot fit anything else into my schedule.

I decided the only way I could debunk the myths of aging and help men over 40 achieve a great body and fantastic health is to share my program in a complete guide that's available at a low price to EVERYONE WHO WANTS TO DEDICATE THEMSELVES TO IMPROVING THEIR BODY … AND HOW THEY AND OTHERS VIEW THEMSELVES.

I hold nothing back in this book - you get it all: menu examples, exercise routines, how to figure your individual ideal calorie count per day, and all the "tips and tricks" that successful trainers know but don't reveal to you.

What would you pay to work with a trainer who gives you ALL the professional, insider secrets and tips that he uses to help his clients achieve their goals? How much is energy, virility, and robust good health worth to you? Is there any amount of money that can buy increased self confidence?

For a limited time only, you get the Ultimate Guide to Fat Burning & Muscle Building for Men Over 40 for only …

This is 167 pages packed with detailed information on my 61 tips and techniques for getting the body you want.

But you know what? My program isn't just about "61 techniques" … it's about how these techniques ALL WORK TOGETHER TO GET YOU WHERE YOU WANT TO BE.

Don't wait to order at this low price. Begin getting the body you've always wanted NOW.

ORDER NOW and you'll also receive the following BONUSES, yours to keep even if you decide my program is not for you ….

BONUS #1 Quick Tips: Exercising to Maximize Fat Loss
What's better for maximizing fat loss … aerobics or strength training? What are the 5 keys to getting your exercising done, and how can you overcome the obstacles that keep you from exercising? This handy booklet gives you all these answers and more in an abbreviated form so when you need motivation NOW, you don't have to search for it!

BONUS #2 Quick Tips: Eating Right to Lose Weight
Keep this booklet handy for when you need a quick reminder of the keys to eating that sheds fat and builds muscle. Includes a section on motivational tips that help you overcome the urge to splurge.

BONUS #3 Diet Journal
Use a diet journal to track WHAT you eat and WHY you eat it and you're guaranteed to improve the effectiveness of your fitness plan. With my diet journal … all the work is done for you! Just track what you're eating throughout the day and fill in the blanks. You'll learn more about yourself with this simple exercise than you can imagine!

Don't wait! Order the Ultimate Guide to Fat Burning & Muscle Building for Men Over 40 and your three FREE Bonuses NOW!

Wait, before I go … did I mention the money back guarantee?

You get a 6 WEEK money back guarantee

Your satisfaction is guaranteed. Take a FULL 6 WEEKS to look over my program - hey, even dissect it, I don't mind - and if for ANY reason you feel it doesn't meet your expectations, return it for a REFUND OF EVERY PENNY YOU SPENT ON THE FULL PURCHASE PRICE. No questions asked, no hard feelings.

My system isn't for everyone - I know that. In fact, 95% of all the people on this planet will keep looking for that "magic pill" they can take to lose weight while eating all they want … and I don't offer that. But if you're in the 5% that wants to lose weight, get the body you want, and stay HEALTHY, MUSCLULAR AND FIT for the rest of your life, my program is for you.

By the way, when you use my program and find yourself getting fitter and healthier, please email me your story and tell me all about your success!

With best regards from your peer and coach,

Jim Hart, A.C.E., C.M.T.

PS … Using my techniques, you CAN achieve good health AND the body you want without killing yourself and giving up a personal life while you're doing it - in fact, start using my program and you'll feel better and have more energy to do the things you want! Order the Ultimate Guide to Fat Burning & Muscle Building for Men Over 40 today!

PPS … It's never too late to begin a fitness program and achieve the body you want. You CAN look and feel good, healthy, and energized at any age. My money back guarantee is YOUR guarantee that if my program doesn't totally meet your expectations, you get back your investment. Order the Ultimate Guide to Fat Burning & Muscle Building for Men Over 40 today!

Testimonials

"I worked out off and on at the gym for years with minor results. At age 43, I had given up on ever reducing my ever-increasing waistline. At the advice of a friend, I started working with Jim Hart and using his exercise and nutrition program. In the first two months there were more changes in my body than in all the years of working out on my own! With Jim's advice on how to exercise, and what foods to eat, I'm getting a great body for the first time in my life!"

Les Howard
Philadelphia, PA

"I've been training with Jim Hart for more than five years. The results? A tight, fit, and healthy 60 year old man! Jim is not only an excellent trainer, but a positive force in terms of my overall health. His knowledge of nutrition, food and exercises that really work is fantastic, which has made me stronger both physically and mentally. I can honestly say my progress is not only measured by increased energy, endurance, and flexibility, but also by the lack of general ailments, such as colds and flu. I look and feel better than ever!"

Vaughn Cook, age 60
Philadelphia, PA

"Jim Hart provides a simple, straight forward, no nonsense fitness and nutrition plan anyone can follow. Even a food lover and restaurant junkie like me!"

Paul P., New Hope, PA

"As a 57 year old experienced fitness buff, I was skeptical at first. But Jim Hart's program showed me new possibilities and gave me the body I had always dreamed about."

Rob C., Hoboken, NJ

"Jim Hart has been my personal trainer for almost three years. Jim listened to MY goals and then personalized a fitness routine using strength training and cardiovascular that fits my (super!) busy life and keeps me in excellent shape. Jim's program is incredible … it's not just about gaining muscle … it's a more "global" approach to exercise, nutrition and … well, lifestyle coaching! My general health and my fitness level have improved by at least 100% since I started using Jim's program. I would never consider using anything else!"

Ralph Magee
Philadelphia, PA

"From the spring of 1993 to the spring of 2003, I'd never worn a shirt tucked into my pants. I had a 38" waist, felt old, felt at the twilight of my life. As a cancer "survivor" I thought I'd live out my life as a tired, old man with a regular bench in the park! I didn't like myself and shopped for the cheapest large t-shirts and pants with elastic waists I could find. In November 2002, I read Jim Hart's "Fat to Muscle Challenge" with a high degree of cynicism and thought, "Yeah, right! I can have a great body, be sexy, etc. Ha!"

Well, I decided to give it a chance. I gave up my bad eating habits and my evenings in front of the TV with a bottle of wine, and me - who had never even been near a gym in his life - joined the gym and began working out with Jim. Just 5 months later, I am hearing comments about how buff I look as I pass people at sidewalk cafes. Incredibly - people at the gym ask me how many years I've been working out and I tell them, "Not years, months!"

I still find my new body and good health unbelievable, and it's so flattering as an older man to have women in their 40s (even 30s!) come talk to me when I'm out. One can always find another trainer, but can one find a trainer that knows nutrition, offers fantastic recipes, knows how to teach, knows the best method for developing fat-burning muscle, and can actually INSPIRE you to keep at it? Jim's plan for building muscle and burning fat through targeted exercise and good nutrition is a "can't fail" method to get the body you want AND to feel great while doing it. Hey - I lost 50 pounds in 10 months and built muscle like you wouldn't believe. If I can do it, you can, too!"

George Dobosh, age 67, cancer survivor
Philadelphia, PA

"I was amazed how quickly the fat started disappearing around my midsection and, unlike with other diets, Jim Hart's program kept my energy level sky high with NO hunger pangs!"

Ron S., Princeton, NJ